After 25 years, we started the transition to a new corporate image that culminated in the establishment of the company APPIA GROUP by VGG.
This change is the result of our desire to mark a turning point in our company’s history. 2018 and 2019 were years of strong growth for VGG Aplicaciones. We have no problem saying that we consolidated our business and we’re now a benchmark for the logistics sector, after having considerably increased the number of people on the VGG team and the number of APPIA® deployments and their geographical scope. This is why we sought new strategies to manage and organize the company in a more efficient manner and to adapt it to our current reality.
Our experience with VGG Aplicaciones has provided us with in-depth knowledge of the logistics sector, which enables us to offer seasoned IT support services that are perfectly suited to the most demanding needs of the logistics market. Changing the name is therefore not just a simple marketing ploy. It’s our chance to define our aspirations by projecting a new, more modern, professional and polished company image to position ourselves as the experts in the logistics sector.
We changed our corporate image and adopted the name APPIA GROUP by VGG, which was intended to consolidate the VGG Aplicaciones brand in Europe and Latin America under a single GROUP with a single business address. This is to lay down a solid foundation for growth and to create an APPIA® universe where everyone (team, users and suppliers, as well as many other people around us) has a common meeting point.
The immediate objective of APPIA GROUP by VGG is for APPIA® to carve out a substantial market share in the private warehousing sector and to increase its already large market share in the logistic operator sector. Our main activity will be to market the APPIA® suite. The new image will be gradually implemented across all our products and services.